Enterprise week!

The session that I attended in Enterprise week was an Advertisement conference. A young lady named Clair Soweby of UM looked at the social side of internet exploring as a tool for advertisement.

The idea and purpose of this conference was to show the development of ideas in which social media can be a tool for advertisement and how the company she works for is creating a project to begin a socialisation of brands.

Miss Soweby’s role in the organisation was to work out where to target adverts, so market research is done to find where the advert should be targeted. She also gave an insight to how social media tools such as ‘facebook’ will be the most powerful marketing tool of the future. This conference was very educational, and I did gain a good insight into what UM do as a company. They have a project named ‘WAVE 5’ which runs off the Google server and conducts market research into what everyone is doing on the internet daily. This helps businesses that contract UM in discovering there target audience. Many interesting facts were made apparent in this presentation with regards to the future of marketing, and it is a believable prospect that the Google search engine will one day be the leading marketing tool for organisations to use.

I wouldn’t say this presentation has influence my career aspirations, however I would say that it has opened my mind to many new things, and I do now have an interest to research more about the idea of Google being the largest marketing tool in the future. The research I have done on this matter has been very intriguing as I have found that many marketing companies are worrying over this prospect and that the future of marketing could change very soon with the access that Google have across the globe.